Over 15 Years experience in the development of brands such as Platinum FUBU, Rocawear, Sean John and others. His design portfolio has generated over $100 million in product sales. Simultaneously, he built personal and professional relationships with 50 Cent and G-Unit Records, Shady Records, StarPower Global (Fabolous), Roc Nation, Def Jam, and many others. Mastering brand image, marketing & manufacturing relationships as well as handling brand relationships with media, web, public relations.